Monuments are used to commemorate, celebrate, or symbolize. Often times it is the very core to the identity of a place.
What happens when a monument—like the Eiffel Tower![]()
—is replicated and reinterpreted all around the world? As globalization prevails and far away places become less foreign, cultures become less distinct—what is once thought to be unique to one city, may be copied and implemented in another.
In this archive of Eiffel Towers, the absurdity of the ‘Eiffel’ in China![]()
, in a mall![]()
, on another building![]()
, opens up the idea of a shared monument—the Eiffel Tower™ as a transferable concept, wherever and whatever it may be.
What happens when a monument—like the Eiffel Tower
In this archive of Eiffel Towers, the absurdity of the ‘Eiffel’ in China
